Start your trading journey with SimpleFX
For over ten years, SimpleFX has been a leader in the global trading, giving users access to diverse markets such as crypto, forex, commodities, and more.
objectives
Our vision & mission
Our vision
Bridging crypto and traditional markets
At SimpleFX, our vision is to seamlessly integrate the new world of cryptocurrencies with traditional financial markets, providing simplified, equal access to trading for everyone. We aim to make complex financial products easily accessible and user-friendly, fostering a global community of informed and empowered traders.
Our mission
Empowering traders worldwide
Our mission is to empower traders by offering innovative, secure, and intuitive trading platforms that support a wide range of financial instruments. We strive to deliver top-tier trading tools and resources, ensuring our users have the best possible experience and opportunities for success, whether they are trading cryptocurrencies, forex, or other assets.
Our values
Innovation, security, and community
We value constant innovation to stay ahead in the dynamic world of financial trading, prioritizing the security and protection of our users' assets. Our commitment to community is reflected in our continuous efforts to provide educational resources, real-time support, and a collaborative environment where traders can share insights and grow together.
Who we are
We deliver quality
SimpleFX is a globally recognized crypto and CFD trading platform, offering seamless access to global markets since 2014.
We're known for our commitment to innovation, user-first design, and a platform that’s earned us awards for “Best Trading Platform” in 2022, 2018, and 2017.
Who we are
We deliver trust
But we're not just about powerful tools and fast execution — we’re about trust. That’s why SimpleFX is proud to be a regulated broker with authorization from the Financial Sector Conduct Authority (FSCA) in South Africa, and officially registered as a Crypto Asset Service Provider (CASP).
These regulatory milestones mean more than just compliance —They offer peace of mind, security, and flexibility for traders choosing the right jurisdiction and legal framework for their needs.
At SimpleFX, we stay ahead of evolving regulations to provide a secure, transparent, and legally compliant trading environment. Our mission is to give every trader — from beginner to pro — the tools and confidence to grow.
Join SimpleFX and trade global markets with security, innovation, and integrity.
History
We are here since 2014
Over a decade of market experience at your fingertips.
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
From Vision to Reality
In mid-2013, an informal gathering of friends, all of whom worked at brokerage houses, sparked a transformative discussion centred around the Bitcoin whitepaper. This conversation evolved into a shared vision for a new platform that would democratize and simplify access to financial markets.
On November 28, 2013, Bitcoin's price crossing the $1,000 threshold at Mt. Gox vividly demonstrated the practical applications and value of the ideas presented in the whitepaper.
Motivated by this breakthrough, several individuals from that initial meeting chose to leave their jobs at established financial institutions. They embarked on creating their own trading platform designed to bridge the emerging crypto world with traditional financial markets, aiming to simplify interactions between these two complex spheres.
Driven by this bold vision, by December 2013, they had informally launched the SimpleFX brand by securing the simplefx.com domain.
The Island of SimpleFX
At the time, when we reached out to regulatory bodies around the world to inquire about the legal framework for operating a crypto business, the typical response was, "What is Crypto?".
This widespread uncertainty prompted us to establish our operations in Saint Vincent and the Grenadines, where we found the regulatory freedom to innovate in both the nascent crypto space and the traditional financial market.
Hello World, Hello SimpleFX, Hello Bitcoin
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After months of dedicated effort, our system was fully equipped to support margin trading across various asset classes, and we successfully processed our first Bitcoin transaction using our proprietary payment system, identified by TX ID
We took pride in being early adopters of two groundbreaking technologies. Firstly, we utilized blockchain as a fundamental system for processing payments, enhancing security and transparency. Secondly, we implemented AngularJS 1.x as our frontend framework.
This technology enabled us to deliver a fast, reliable, and universally accessible trading platform, which uniquely allows visitors to engage in demo trading without the requirement to submit an email address, facilitating an immediate and hassle-free user experience.
First to the Cloud next to the Moon
In August 2016, one of the largest cryptocurrency exchanges fell victim to a significant hack. This event highlighted a disturbing trend within the crypto industry, where DDOS attacks, hacking, threats, phishing, and identity theft became rampant activities perpetrated by malicious actors.
We responded decisively, enhancing our systems and collaborating with international Financial Intelligence Units to combat these threats.
That year marked a period of rigorous security enhancement and external audits for our platform. We implemented a suite of security features aimed at protecting our users and alerting them to suspicious activities. Recognizing the need for robust infrastructure, we migrated our systems to the cloud, enhancing our security and scalability. However, our commitment to security didn't stop there.
We also launched a series of educational emails and a dedicated blog to bolster our users' cybersecurity awareness, empowering them to safeguard their digital assets effectively.
Crypto year = Busy year
This year marked a significant period of systems stress testing for the entire cryptocurrency industry and the Bitcoin blockchain, culminating in the Bitcoin Cash fork. We fully supported this fork and successfully distributed Bitcoin Cash to our users.
We also reached a major milestone, celebrating over 100,000 traders on our platform. Our efforts were recognized at the Cryptocurrency World Expo, where we were honored with the award for Best Trading Platform.
In terms of platform enhancements, this year we expanded our support to include three new blockchains: Bitcoin Cash, DASH, and Ethereum. We also enhanced our platform's functionality by incorporating real-time market news data. Additionally, we integrated with Unilink, an innovative affiliate system that boosts revenues for users who share an invitation link to our platform, leveraging community growth and participation.
Brand new trading experience
We are thrilled to announce the launch of the new version of our web app, accompanied by the highly anticipated, fully native mobile app for Android and iOS. This pivotal upgrade, designed from scratch, focuses on making complex financial products easily accessible while still catering to the needs of our advanced users. A highlight of this redesign is the innovative, foldable interface, which promises to be a game-changer in user experience.
In addition, our platforms now feature integration with TradingView, the premier tool for traders specializing in technical analysis. This integration allows for direct trade placements and modifications from within the charts, enhancing user experience and efficiency.
We have prioritized speed in both trade execution and platform loading times. The redesign was challenging but ultimately successful, drastically reducing global load times by a factor of ten.
Best Cryptocurrency Trading Platform
Cryptocurrency World Expo 2018
The launch has been met with exceptional feedback, culminating in recognition at the Cryptocurrency World Expo, where we were honored with the award for Best Cryptocurrency Trading Platform.
I have a trading idea!
As our platform's shoutbox became increasingly congested with mixed discussions across various channels, it became apparent that it was not as effective as in its early days. This observation led to the development of a valuable new feature on our platform: "Trading Ideas". This feature allows users to share their chart analyses and market movement predictions, facilitating organized discussions, enabling traders to foster communities around their profiles, and allowing for rapid feedback through "Likes" on published trading ideas
Understanding that great trading ideas deserve exceptional trading conditions, we've expanded our offerings to include 192 trading instruments and have integrated with more exchanges to ensure the most competitive rates. We are proud to announce that for the second consecutive year, we have been named the Best Trading Platform at the Cryptocurrency World Expo.
COVID - we survived
This year has been one of strategic focus. Our team, working remotely, has dedicated themselves to extensive planning and introspection, ensuring that our company is positioned for sustainable growth and continuous innovation, with customer satisfaction remaining a top priority. We've engaged in a thorough refinement of our vision and mission to better mirror our commitment to delivering unmatched value to our clients and maintaining a competitive edge in the swiftly changing tech landscape.
Our efforts have culminated in a multi-year roadmap that details our long-term objectives, including the rollout of pioneering technologies and solutions set to redefine industry standards. If you're curious about the results of our endeavors, continue reading to discover more and join us on this journey.
P.S. We are proud to announce that we have been recognized with the Best Mobile App award at the Rankia Awards.
Lightning-fast payments
During the weekend of May 15th, the Bitcoin network was overwhelmed by a surge in transactions, resulting in significant congestion. This led a major asian cryptocurrency exchange, to pause withdrawals twice within 24 hours due to high gas fees. The ensuing market panic contributed to a sharp decline in Bitcoin's price, which fell to $30,000.
In response to these recurring congestion issues, which affect the deposit and withdrawal times and fees for our users, we have launched a Bitcoin Lightning Network Node. Moreover, we have committed to our platform users that this payment method will always remain free of charge.
In an unexpected turn of events, we reconsidered our use of Dogecoin. Until 2021, we utilized Dogecoin for test transactions in our crypto payment system, often discarding them afterward. However, prompted by insights from Elon Musk, we realized the error in this approach. As a corrective measure, we now include DOGE among the 22 other cryptocurrencies we accept for payments: ADA, ATOM, BAND, BNB, BUSD, CAKE, DAI, DOT, EOS, MATIC, ONT, PAX, PAXG, SHIB, TRX, UNI, WBTC, XRP, XTZ, YFI, YFII, and ZEC.
Additionally, we've expanded our offerings to include 50 new instruments for margin trading.
Maximum capital utilization for all!
Every day, traders face the challenge of effectively allocating capital. The choice typically lies between engaging in speculative ventures and parking funds in fixed-income products. Achieving the flexibility to do both is often regarded as the holy grail of investment—and we’ve made this possible with our innovative "EARN - Stake & Trade" product.
This unique offering allows you to stake assets and earn daily interest, while simultaneously making those funds available for margin trading. Since we don’t rely on external pools or crypto wallet providers, our program is free from charges and redemption lock periods, ensuring unmatched capital efficiency whether you are actively trading or not.
In other news, we have phased out our original KYC system, which has been with us from the start, and transitioned to a top-tier external provider. This change has drastically reduced onboarding times, significantly enhancing the experience for new traders joining our platform.
These overall improvements and enhancements to our offerings have not gone unnoticed. As a result, we were honored with the award for Best Trading Platform at the Cryptocurrency World Expo.
Newcomer
After over a year of dedicated development, the new mobile app has finally been launched. We want to take a moment to extend a heartfelt thank you to our vibrant community of traders. Your thoughtful feedback has been invaluable, playing a critical role in shaping the app into a sleek, dependable, and forward-looking masterpiece.
The Best Support
Crypto Expo Europe 2023
In the midst of widespread AI enthusiasm, we've made a deliberate choice to prioritize human connection in our customer support. The frustration of interacting with a bot that lacks the ability to resolve issues is all too common, and we prefer the personal touch. This approach has clearly resonated, distinguishing us in a landscape filled with automated services and culminating in our receipt of the Best Support Award at the Crypto Expo.
This year also brought clarity to the vision for our token, though its implementation will adapt and change over time.
10th Anniversary of SimpleFX
As we celebrate the 10th anniversary of our brand, we're excited to highlight several key milestones that mark our progress and influence across the industry.
The first major milestone we achieved involves restructuring our organization. SimpleFX has now split into two companies, with the newest addition being regulated under FSC Mauritius. This reorganization offers improved access and services, especially for those new to the cryptocurrency world.
Our second milestone is our ongoing effort to refine and evolve. The landscape of cryptocurrency awareness has shifted dramatically from our early days as a niche to its current mainstream status. We’re proud to remain at the forefront of this blockchain evolution. Additionally, we're encouraged by the implementation of regulatory frameworks that help us merge traditional and digital finance effectively. Despite the challenges of adhering to local regulations while operating a global online trading platform - including occasionally restricting access in certain regions or delaying features to meet regulatory standards - compliance is our highest priority.
Finally, an exciting milestone is the introduction of our custom-developed platform, "Core". Transitioning from the old system to Core will minimize dependencies and greatly improve our clients' trading experience.
We're grateful for your continued support, from those who have recently joined to those who have been trading with us for a decade. Please continue to share your thoughts and stay tuned for more exciting developments!
testimonials
What do our customers say about us?
First off I just wanted to reach out and say that I LOVE your platform. Its amazing trading Bitcoin as the pre-set currency and the system is FAST.
Jorge Cox
Hey guys, thanks for the great trading platform. I'll be sure to refer all my friends and family here!
Lucas Berry
They did a great job with this app...ive been using SimplyFX for about a year on their desktop site which is great as well. For mobile we had to use metatrader but I must say this app blows metatrader out the water with bright and vibrant colors, easy one button functions, keep up the good work simplefx
Kristen Carr
Wow! Amazing initial release and awesome theme/colour scheme. Well done.
Terrence Carter
I can honestly say I have made some good money with little experience on this app. It's easy to start and has plenty of deposits methods
Brandie Reed
Got to say - SimpleFX has the best livechat out there - very good!
Bernice Ramos
Many thanks, I'm loving this new design.
Wade Gonzales
I just wanna say that simplefx really is a great company and I like what you guys are doing. That's it.
Philip Dean
Excellent support. Love you guys.
Lloyd Wade
